Goal: Expand in the US market and boost sales on the Amazon marketplace
The Infinity Expansion team began working with HillVital, a renowned Hungarian brand specializing in natural balms and supplements, in May 2024. Although the brand was thriving in Europe—selling hundreds of thousands of units annually—they sought to expand their presence in the US market and boost sales on the Amazon marketplace.
- Amazon PPC campaigns
Over the next seven months, we revamped their listings, redesigned their product packaging, and executed aggressive yet efficient Amazon PPC campaigns. To enhance HillVital’s brand presence and build trust with U.S. customers, we created product videos for five key items and a feature video about the company. These were tailored for Amazon, social media and the website, ensuring a professional and engaging presentation across platforms.
As a result, sales grew rapidly, performing so well that we began running out of inventory. This, combined with an unusual delay in Amazon’s processing of new stock, caused a temporary slowdown in August and September. However, once the new inventory was in place, sales rebounded strongly, ultimately reaching 5.4 times the level prior to our involvement.
